The Avengers 1963 #40 Regular Edition - 6.5 - $15.00

On-sale date from 1967 Periodicals, Copyright Office, Library of Congress.

• Suddenly... the Sub-Mariner! - Heck inks per Nick Caputo. Previous indexer and The Official Marvel Index to the Avengers (Marvel, 1994 series) #1 credited George Roussos.
• - Inside front cover. Ad to improve your English skills via the Career Institute Method.
• Suddenly... the Sub-Mariner! - With the Sub-Mariner.
• - Between story pages 4 and 5. Promos for Fantastic Four (Marvel, 1961 series) #63, and Amazing Spider-Man (Marvel. 1963 series) #49using reprints of their covers and advertised as ?now on sale.?
• Polaris Nuclear Sub - Ad for a (cardboard) sub over 7 feet long, big enough for 2 kids, from Honor House Products. On top half of page between story pages 4 and 5.
• Would You Believe... - On lower half of page between story pages 4 and 5.
• - Recruitment ad for sales people for Grit newspaper, between story pages 8 and 9.
• - Ad, with order coupon, from Royal Advertising Corp. on top half of page between story pages 13 and 14.
• - Ad for karate book and life-size dummy, $1.98, on lower half of page between story pages 13 and 14.
• Stamps; Shop by Mail - A collection of classified advertising offering stamps, novelties, and comic books. Between story pages 16 and 17.
• - Ad for various novelty items from the Johnson Smith Company.
• Dazzling Data, Dizzy Dispatches, and Dangerous Declarations of Rather Dubious Distinction! - Includes: Items; Stan's Soapbox!; The Wrap-Up!; The Mighty Marvel Checklist; Let's Meet 26 More M.M.M.S. Members!, and an illustration from The Avengers (Marvel, 1963 series) #38, page 14, 2nd panel.
• - In-house advertisement for T-shirts and sweat shirts from Marvel Comics Group. Occupies top half of page.
• - Advertisment for Marvel hero posters. Occupies lower half of page.
• - Letters from John Phillips, Wayne Tagemeister, Ken Turner, Dennis Crabtree, Steve Utley, and William Hedrick. Includes M.M.M.S. membership form, and illustration from The Avengers (Marvel, 1963 series) #38.
• - Ad for H. H. Ward & Co., Inc. hair restorer.
• - Inside back cover. Ad for a body building program.
• - Back cover. Ad for the Famous Artists Schools.