The Avengers 1963 #28 Regular Edition - reader copy - $10.00

Giant-Man returns to the line-up, but with a new name, Goliath, and a more limited size-changing power.

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On-sale date from 1966 Periodicals, Copyright Office, Library of Congress.

• - Inside front cover. Ad for a variety of novelty items.
• - House ad for Fantastic Four (Marvel, 1961 series) #51 and Amazing Spider-Man (Marvel, 1963 series) #37. The ad is located between story pages 4 and 5 on the upper half of the page.
• - House ad for Daredevil (Marvel, 1964 series) #16. The ad is located between story pages 4 and 5 on the lower half of the page.
• U.S. Gov't Surplus - Ad for government surplus items: parachutes, boats, tents, machetes, etc. Between story pages 4 and 5, on top half of page.
• Polaris Nuclear Sub - Ad for a (cardboard) sub over 7 feet long, big enough for 2 kids. Between story pages 4 and 5, on lower half of page.
• Look, Fellows! - Recruitment ad for sales people for Grit newspaper, between story pages 8 and 9.
• - Between story pages 13 and 14, on top half of page. Sold by Accordion Corp. of America.
• - Ad for electronic appliance repair training from Christy Trades School, Inc. between story pages 13 and 14, on lower half of page.
• - Ad for Master System of oriental fighting arts from Precise Publications. Appears between story pages 16 and 17, on top half of page.
• Hypno-Coin - Advertisement for the Hypno-Coin from Hypnotic Aids Supply Co. located on lower half of page between story pages 16 and 17.
• Shop By Mail - Thumbnail advertisements for a range of products. Appears between story pages 16 and 17.
• Stamps; Shop By Mail - Thumbnail advertisements for a range of products.
• - Includes: How About That!; Items; Didja Know?; Strictly Personal; The Wrap-Up; The Mighty Marvel Checklist; Let's Meet 26 More M.M.M.S. Members!
• - Ad for a Hulk sweatshirt and M.M.M.S. items.
• - Letters from Mrs. Douglas Kortte, Richard Ranieri, Tom Dietz, James D. Grosbach, Dean Crawford, Alan Patterson, Ann Zimmerman, and Craig Werner; includes M.M.M.S. membership form, next issue blurb, and an illustration from The Avengers (Marvel, 1963 series) #26, page 2, 8th panel.
• - Ad for a scalp product to prevent seborrhea. Sold by H. H. Ward & Co., Inc.
• - Inside back cover. Ad for the Famous Artists Schools.
• - Back cover. Ad for Aurora hobby kits.