Mad 1952 #45 - reader copy - $6.00

Parody of ad for Imperial Whiskey.

Awards in various categories of pop culture, rated by a panel of 12 real college humor magazine editors.

House ad for hardcover book from Crown Publishers.

House ad for a MAD paperback book.

Letters of comment, mostly about issue #43.

For October 2, 1958.

House ad for pinups suitable for framing.

House ad for MAD subscriptions.

The problems of body-building.

Hotchkins has some fun with fish before cutting off the heads, in his job at the butcher shop.

Bad advice for drivers on reading signs, hand signals, how to park, etc.

How editorial cartoons would look if popular comic strips were used for the messages.

How ads might look if George Washington were creating them and using his "cannot tell a lie" philosophy.

A careful look at 12 of Mama Mia's canned products reveals they are all the same.

A comparison of sharp photos with blurred versions of the same photos and the poetic captions written for them.

Showing the past and current trends in automobile design and predictions of the future.

Ideas for new tattoo designs.

What we might see if tv commercials were done in the style of the shows they appeared in.

Valentines that might be sent by businesses, combining advertising.

The professor is so obnoxious that a man-eating plant burps after eating him.

Parody of LOOK Magazine.

A boy playing the "Ring The Bell" game at an amusement park demonstrates an unusual tactic.

Ad for cuff links designed by Wally Cox for Gauche Jewelry.

Literary quotes (such as Shakespeare) linked to celebrities they might apply to.

Parody of ad for Sweethart Soap.

• What - Me Worry? - Moxie Cowznofsky is named in letters column of issue #48.
• Knuckleheaded People Who Drink Inferial And Then Go Driving, End Up As A Case - On inside front cover.
• Departments - Art is excerpts from this issue. Al Jaffee is credited as a writer, but it is unknown for which article(s). Melvin Cowznofski credited as an artist.
• Random Samplings of Reader Mail - Tony Bekas, Don Jones, and Rex Rovang are radio DJs noting they use material from MAD in their shows. Letter writers: Stephen Waldman; K. S. Marshall; John LeFrancois; Bernice Gottlieb; G. Brigham; Jean Nickerson; Tony Bekas; Don Jones; Rex Rovang; The Strayers; Kathy Gutekunst; Richard Ryan
• Statement of Ownership - Publisher: William M. Gaines. Owner: E.C. Publications, Inc. [William M. Gaines; Jessie K. Gaines; Virginia E. MacAdie]
• MAD's Guide For Novice Drivers - Writer credit from "Totally MAD" CD collection.
• If Comic Strip Artists Drew Editorial Cartoons - Writer credit from "Totally MAD" CD collection.
• The George Washington Advertising Agency Inc. - Parodies of ads for Armstrong Tires; Pepsi-Cola; L & M Cigarettes; and Cadillac Automobiles.
• Tattooing Gets A Shot In The Arm - Writer credit from "Totally MAD" CD collection.
• TV Commercials To Match The Show - Writer credit from "Totally MAD" CD collection.
• Bu$ine$$ Valentines - Final valentine depicts several MAD Magazine staffers.
• Gook - Writer credit from "Totally MAD" CD collection.
• Hey Rich Kid! - Inside back cover.
• Old Quotes Attributed To Modern Folks - Appear in the margins of 23 pages of the issue.