The Avengers 1963 #42 Regular Edition - reader copy - $9.00
On-sale date from 1967 Periodicals, Copyright Office, Library of Congress.
- Treasure Chest of Fun - Inside front cover. Ad for a variety of novelty items.
- The Plan -- and the Power! - Story continued from previous issue.
- On Sale Now! - Promo ad for Not Brand Echh (Marvel, 1967 series) #1 between story pages 4 and 5.
- - Ad for Grit newspaper sales from Grit Publishing Co. Appears between story pages 4 and 5 on top half of page.
- Order by Mail Specials - Between story pages 4 and 5 on lower half of page.
- - Between story pages 8 and 9. Ad for G.T. Energy Chambers from American Automotive Units Inc., which claims to provide better fuel efficiency for cars.
- Coin Collector Specials! - Between story pages 13 and 14 on top half of page.
- Government Surplus - Sold by Heller Company. Between story pages 13 and 14 on lower half of the page.
- Shop by Mail - A number of thumbnail advertisements for various products including back issue comics, between story pages 16 and 17.
- - On top half of page. Sold by Standard American Suppliers, Inc.
- - Ad for karate book and life-size dummy, $1.98. On lower half of page.
- Fabulous Facts and Frivolous Fables for Frantic Fans, Faithful Friends, and Fiendish Foes! - Includes: Bombshell!; Special!; TV Time!; MMMS Madness!; Stan's Soapbox!; The Mighty Marvel Checklist; Let's Meet 26 More M.M.M.S. Members!; house ad for Not Brand Echh (Marvel, 1967 series) #1.
- - In-house advertisement for T-shirts, sweat shirts, and stationery from Marvel Comics Group on top half of page with order forms.
- - Advertisement for posters and buttons from Super-Heroes Club on lower half of page.
- - Letters from Gaspar Masana, Charlie Sommer, Bruce Meyer, Jim Pearson, Darryl James, Patrick Janson, and Carlos Pacheco. Includes illustrations from The Avengers (Marvel, 1963 series) #39, page 7, 6th panel (Hawkeye), page 10, 2nd panel (Wasp), page 11, 1st panel (Goliath), and page 18, 4th panel (Hercules).
- - Ad for a body building program.
- - Inside back cover. Ad for fishing equipment.
- - Back cover. Ad for the Famous Artists Schools.
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