The Avengers 1963 #35 Regular Edition - reader copy - $13.00

On-sale date from 1966 Periodicals, Copyright Office, Library of Congress.

• The Light That Failed - The Captain America figure on the cover is a Kirby/Giacoia stat from the Captain America story in Tales of Suspense (Marvel, 1959 Series) #84, page 9, panel 1.
• - Inside front cover. Ad for government surplus items.
• The Light That Failed! - Roy Thomas has explained that he wrote this script after it was handed to him in pencil form, already plotted by Lee and (likely) Heck.
• - Between story pages 4 and 5. Promos for Marvel Tales (Marvel, 1966 series) #6;The Fantastic Four (Marvel, 1963 series) #58, and Fantasy Masterpieces (Marvel. 1966 series) #6 using reprints of their covers and advertised as ?now on sale.?
• - Ad, with response coupon, from Grit Publishing Co. located between story pages 4 and 5 on top half of page.
• - Ad, with order coupon, from Hidden Devices, located between tory pages 4 and 5, on lower half of page.
• Hi-Power Binoculars - Ad, with response coupon, from Bruce Sales Co. located between story pages 8 and 9 on top half of the page.
• Magic Collection - Ad, with response coupon, from Magic Collection, located between story pages 8 and 9 on lower half of page.
• War Books - Ad, with order coupons, for war books from Ballantine Books, located between story pages 13 and 14.
• Shop By Mail; Stamps - A series of thumbnail advertisements, located between story pages 16 and 17.
• - Ad for long distance flashlights, "X-Ray" specs, and other novelties sold by Standard American Suppliers, Inc. Located on upper half of page.
• - Ad for Master System of oriental fighting arts from Precise Publications, on lower half of page.
• Pulse-Pounding Pronouncements, Passionately Philosophical, Preposterously Profound, and Particularly Prepared for Permanent Oblivion! - Includes: Items; The Mighty Marvel Checklist; list of 26 M.M.M.S. members, and illustration of Captain America.
• They're on TV... - Illustrated promo for Marvel Super-Heroes television show. Features list of television stations featuring the program. Located on top half of page.
• - Promo of ten different Marvel hero t-shirts ($1.60 each), two sweatshirts (Hulk and Thing) ($3.15 each); and Marvel Stationery Kit ($1.00) all available by mail-in coupon from Marvel Comics Group, 625 Madison Ave., New York, NY 10022. On lower half of page.
• - Letters from Dwight Heil, Perry Turner, Calvin Pate, Alan Harvey, Jo Ann Mortimer, Daniel Drew, Greg Kishel, and Dave Cockrum (future comics artist). Includes The Avengers (Marvel, 1963 series) #32, page 5, 4th panel, and page 16, 6th panel.
• - Ad for the Academy for Home Study.
• - Inside back cover. Ad for science kits.
• - Back cover. Advertisement for Aurora Hobby Kits for Spider-Man (Kit No. 447), Hulk, and Captain America.